1. Triller

Triller is rapidly gaining popularity as an alternative to TikTok. This music-focused platform allows users to create and share professional-looking music videos. Influencers leverage Triller for its high-quality production tools and its strong backing from the music industry, making it an excellent platform for brands seeking younger, music-loving audiences.

2. ClassPass

ClassPass is a service-oriented platform where fitness instructors can offer classes to their audience. Influencers in the wellness and fitness niche can monetize their expertise through this platform by connecting with health enthusiasts looking for personalized fitness regimes.

3. Substack

For influencers centered around content creation, Substack is a powerful platform. Here, influencers can publish their newsletters and monetize their following through subscriptions. Writers, journalists, and bloggers can engage their audience with in-depth content, making Substack an excellent choice for thought leadership.

4. Caffeine

Caffeine is a live streaming platform focused on gaming, sports, and entertainment. It offers real-time interaction between influencers and their audience, making it ideal for streamers and broadcasters wanting to build a loyal and engaged community.

5. Steemit

Steemit is a blockchain-based blogging and social media platform that rewards users with cryptocurrency. Influencers create and curate content, receiving Steem tokens for their efforts. This platform is ideal for tech-savvy influencers interested in blockchain and cryptocurrency.

6. Clubhouse

Clubhouse is an audio-based social network. Here, influencers can start conversations and build a community with voices alone. Networking, thought leadership, and discussions are central, making it perfect for influencers who excel at speaking and wish to engage through audio channels.

7. LTK (LIKETOKNOW.IT)

LTK is a monetization platform where influencers can share shoppable content. Fashion and lifestyle influencers frequently use LTK to monetize their style choices. It's user-friendly and connects followers directly with the products showcased by influencers.

8. Vero

Vero is one of the emerging social networks that emphasize authentic connections. With no ads and a chronological timeline, influencers find more organic engagement with their audience. It’s perfect for those looking to escape algorithm-based timelines.

9. Discord

Primarily popular in the gaming community, Discord offers chat servers where influencers can interact directly with their audience. It’s versatile for creating sub-communities within larger audiences. It’s a valuable space for influencers wishing to foster dedicated communities.

10. Medium

Medium is a blogging platform where influencers can publish articles and stories and earn money through the Partner Program. It’s ideal for long-form content creators who wish to reach a reading audience engaged in diverse topics ranging from technology to lifestyle.

11. Houseparty

Houseparty is a social networking service that enables group video chatting through mobile and desktop apps. Influencers can engage with their audience in a more personal and interactive way. Ideal for influencers hosting wide-ranging live events such as Q&A sessions and virtual parties.

12. Ko-fi

Ko-fi is a platform that allows fans to support their favorite influencers through small donations. Influencers create content and receive ‘coffees’ (donations) from their loyal followers. It’s a practical platform for artists, writers, and creators looking for a steady income stream via fan donations.

13. Kajabi

Kajabi is an all-in-one platform that allows influencers to create online courses and membership sites. What's significant is the ability to monetize knowledge and expertise. Influencers can build branded websites, automate marketing campaigns, and sell digital products.

14. Cameo

Cameo is where fans can purchase personalized video messages from celebrities and influencers. It allows influencers to connect with fans on a personal and unique level. It’s perfect for birthdays, anniversaries, or special shoutouts.

15. DLive

DLive is a blockchain-based live streaming community that rewards both viewers and content creators with cryptocurrency. Influencers in the streaming niche will benefit from decentralized control and revenue options. It’s especially appealing to tech-savvy and crypto-friendly audiences.

16. INK361

INK361 is an Instagram management tool that helps influencers manage their Instagram accounts more efficiently. While it’s not a social platform itself, it offers valuable analytics and insights for better engagement and growth strategies.

17. Flipboard

Flipboard is a news and social network aggregator that allows users to curate articles, photos, and videos into their personal magazines. Influencers can leverage Flipboard to position themselves as thought leaders by curating high-quality content in their niche.

18. TapInfluence

TapInfluence is an influencer marketing platform that automates the process of finding influencers and managing campaigns. Brands can use this platform to discover top-tier influencers across various social networks and track their performances.

19. Anchor

Anchor is a podcast hosting platform that offers tools for recording, hosting, and monetizing podcasts. Influencers can utilize this platform to reach audiences through audio content. It also provides sponsorship options to monetize their podcast episodes.

20. Twitch

Although Twitch is more well-known for gaming, it’s an influential platform for various niches including music, arts, and fitness. Influencers can live-stream their content and interact with their audience in real-time, making it a versatile platform beyond just gaming.

21. Periscope

Periscope is a live video streaming app that integrates with Twitter. Influencers can use this platform to broadcast live videos directly to their followers, fostering real-time engagement. It’s ideal for behind-the-scenes content, live Q&A, and instant updates.

21 Lesser-Known Influencer Marketing Platforms Beyond Instagram and TikTok

• Triller: Perfect for music-focused content with high-quality production tools.
• ClassPass: Ideal for fitness and wellness influencers to monetize expertise.
• Substack: Great for writers and bloggers to engage audience and earn through subscriptions.
• Caffeine: Suited for real-time interaction in gaming and sports.
• Steemit: Allows tech-savvy influencers to earn cryptocurrency through content creation.
• Clubhouse: Perfect for audio content and networking events.
• LTK (LIKETOKNOW.IT): Necessary for fashion and lifestyle influencers.
• Vero: Drift away from algorithm-based timelines to authentic engagement.
• Discord: Creates dedicated communities for direct interaction.
• Medium: Excellent for long-form content and diverse topics.
• Houseparty: Engage in group video chats, perfect for interactive live events.
• Ko-fi: Monetize content through fan donations.
• Kajabi: Create and monetize online courses effectively.
• Cameo: Offer personalized video messages to fans.
• DLive: Benefit from decentralized streaming and cryptocurrency.
• INK361: Manage Instagram efficiently with analytics and insights.
• Flipboard: Curate high-quality content and establish thought leadership.
• TapInfluence: Discover and manage top-tier influencer campaigns.
• Anchor: Record, host, and monetize podcasts.
• Twitch: Live-stream diverse content beyond gaming.
• Periscope: Broadcast live videos directly to followers via Twitter integration.