1. Upfluence: Integrating Ecommerce Data

Upfluence combines influencer tracking with eCommerce analytics. This tool enables brands to identify the right influencers from its comprehensive database, but what's more vital is its ability to sync with eCommerce data. Users can not only track engagement metrics but also see how these influencers drive sales directly through links and promo codes, giving a clear understanding of ROI.

2. Traackr: Comprehensive Influencer Relationship Management

Traackr stands out with its influencer relationship management features. It allows brands to build lasting partnerships by providing insights into how each influencer’s audience aligns with the brand's target demographic. This includes data on audience interests and engagement trends, making it easier to see whose efforts are genuinely impacting brand perception.

3. HypeAuditor: Authenticating Audience Quality

HypeAuditor helps brands track data authenticity. In the age of bot accounts and fake followers, this tool verifies influencer audiences for genuine engagement. It analyzes metrics such as activity, follower growth, and audience demographics, giving brands peace of mind by ensuring they're investing in truly impactful influencers.

4. Sprout Social: Social Media Management Meets Analytics

Sprout Social extends beyond tracking to offer complete management. This tool supplies analytics on social media performance, enabling brands to measure the effectiveness of influencer campaigns in real-time. With features like response rates and audience engagement, it highlights the influencers who resonate well with the brand's image.

5. BuzzSumo: Content Performance Tracking

BuzzSumo is vital for analyzing content and influencer impact. By monitoring which pieces of content go viral, brands can identify influential creators who can amplify their message. This insight assists businesses in curating content that aligns with current trends, making their influencer marketing campaigns more effective.

6. Klear: Niche Influencer Discovery

Klear simplifies the process of finding niche influencers. Brands can search for influencers by specific categories and metrics, allowing a more targeted approach to marketing. With features that assess influencer reputation and audience insights, Klear boosts targeted campaigns that lead to better engagement rates.

7. Linktree: Enhanced Audience Engagement

Linktree provides analytics on engagement and audience behavior. With this tool, influencers can track how many clicks each link receives, which is crucial for measuring the success of promotional campaigns and adjusting tactics based on what works best. Brands can also collaborate with influencers through Linktree to gain insights into consumer preferences.

8. SocialBee: Content Scheduling and Performance Tracking

SocialBee offers both content management and performance insights. Brands can schedule their influencer collaborations and track the performance of each post. This tool helps marketers optimize their engagement strategies, ensuring that influencers' posts are well-timed for maximum impact.

9. Followerwonk: Deep Dive into Twitter Analytics

Followerwonk specializes in Twitter analytics, offering in-depth insights. It allows brands to analyze influencers' followers and engagement trends thoroughly. This tool helps identify who the true advocates are within a broader follower base, ensuring that collaborations are directed toward those with genuine reach and influence.

10. Iconosquare: Instagram Performance Insights

Iconosquare brings Instagram analytics to the forefront. This tool provides deep insights into post engagement, follower interactions, and overall account performance. For brands focused on Instagram influencer campaigns, Iconosquare is essential for determining effectiveness and adjusting strategies based on real-time data.

11. Mention: Social Listening and Analytics

Mention offers robust social listening features for brands. This tool keeps tabs on all brand mentions across various platforms, giving brands invaluable insights into how influencer content is performing in real-time. Gathering feedback from the audience helps refine strategies and enhances future campaigns.

12. Afluencer: Connecting Brands with Micro-Influencers

Afluencer helps discover micro-influencers effectively. Micro-influencers often yield higher engagement rates, and Afluencer's database assists brands in connecting with these potential partners. It allows brands to track influencer performance and measure potential success prior to launching campaigns.

13. Grin: Influencer Management Software

Grin streamlines the entire influencer marketing workflow. Brands can manage relationships, track product shipments, and analyze post-performance all in one platform. The convenience of having a centralized system increases efficiency and allows for better evaluation of campaign success across multiple influencers.

14. Socialbakers: AI-Driven Analytics

Socialbakers utilizes AI to enhance tracking accuracy. This tool offers predictive analytics, enabling brands to anticipate trends and adjust their influencer strategies accordingly. The predictive element allows brands to optimize spending and engagement expectations based on AI-driven insights.

15. Campaign Monitor: Email Marketing Meets Influencer Tracking

Campaign Monitor ties influencer marketing to email outreach. Brands can track influencers who are performing well in social engagement and target them for email campaigns. This blended approach provides a comprehensive view of engagement metrics across different platforms.

16. CreatorIQ: Full-Service Influencer Marketing Platform

CreatorIQ consolidates influencer marketing efforts into one platform. Offering end-to-end solutions, this tool provides insights from influencer discovery to campaign performance monitoring. Having robust analytics helps report the true effectiveness of influencer partnerships, linking it back to specific marketing strategies.

17. PayPal: Tracking Influencer Payments

PayPal isn’t just for transactions; it tracks influencer payments too. Using PayPal's reporting tools, brands can keep track of payments and financial interactions with influencers. Incorporating financial data helps to align budgets more effectively with campaign successes and influencer partnerships.

18. Later: Instagram Content Planner and Tracker

Later provides a unique visual planner and analytics tool. This platform assists brands in scheduling Instagram posts and stories while also gauging performance metrics post-launch. The ease of planning combined with performance tracking empowers brands to refine their Instagram influencer collaborations continually.

19. Onalytica: Influencer Identification and Engagement

Onalytica excels in identifying industry-specific influencers. This tool enables brands to locate key opinion leaders in their niche markets, offering insights into their influence and engagement levels. Brands can tailor their outreach strategies based on detailed influencer analysis and metrics.

20. BrandSnob: Marketplace for Influencer Marketing

BrandSnob is a marketplace linking brands with influencers directly. This platform allows businesses to create campaigns and connect with a variety of influencers. Tracking the performance of these campaigns is made simple with built-in analytics, providing brands with clear insights into influencer collaboration success.

20 Innovative Tools for Tracking Influencer Success You Should Be Using

Take concrete steps using these tools to elevate your influencer marketing campaigns.

• Explore Upfluence for integrating eCommerce metrics.
• Utilize Traackr for relationship management.
• Leverage HypeAuditor to ensure audience authenticity.
• Employ Sprout Social for comprehensive analytics.
• Use BuzzSumo to uncover top-performing content.
• Find niche influencers with Klear.
• Engage audiences via Linktree insights.
• Implement SocialBee for content scheduling and performance.
• Analyze Twitter with Followerwonk.
• Monitor Instagram with Iconosquare.
• Social listening with Mention for audience feedback.
• Discover micro-influencers on Afluencer.
• Streamline workflow with Grin.
• Analyze with AI using Socialbakers.
• Blend email and social tracking with Campaign Monitor.
• Use CreatorIQ for a full-service platform.
• Manage financials with PayPal.
• Visual planning via Later.
• Identify industry influencers with Onalytica.
• Connect directly through BrandSnob.